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Mountain Air scam: Bottled ‘Mountain Air’ not bottled in mountains

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Does your bottled air come from the mountains or Dagenham? Can you really, really tell?

Does your bottled air come from the mountains or Dagenham? Can you really, really tell?

A company has been accused of making millions of pounds from gullible consumers by selling bottled ‘mountain air’ that is no better than the air they can get for free.

An investigation has revealed that the Mountain Air Company has been scamming customers by selling air that was not bottled in the mountains.

In a test, consumers were given a bottle of Mountain Air and a bottle of air from Yorkshire. 80% of consumers couldn’t tell the difference and the 20% who expressed a preference preferred the Yorkshire air to the Mountain Air.

A laboratory analysis of the air showed marginal differences in the chemical content. However, the Mountain Air air had a higher concentration of sulphur dioxide, carbon monoxide and nitrogen dioxide suggesting it had been bottled in Dagenham where the company is based.

The researchers said people would get the same quality air from any city street and better quality air from any park.

A Mountain Air Company spokesperson said: “The air we bottle comes from several mountain ranges including those in Scotland, Wales and the Pyrenees. Air currents carry the air to our bottling plant so our air comes directly from the mountains.”

The company directed us to small print on the bottle label which was too small for us to read.

Ref: BBC News Hugh road tests Tapineau on the public

Should consumers be protected from their own stupidity? If so, would this not seriously curb entrepreneurial endeavours?
What’s the best business scam you can think of, other than bottled water?
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