McDonald’s was one of the first companies to take this on board in a variation on its Supersize Me campaign. This was reputedly responsible for over 73% of obesity in the USA and over 91% in Ashington in the UK.
Now McDonald’s is urging customers to Go Small.
INTERIOR: Ubiquitous McDonald’s. The CASHIER is in his 30s, intelligent and chatty. This is the first job he’s been able to get since graduating with a Doctorate in Business Management from Teesside University eight years ago.
CUSTOMER: Big Mac, fries and coke, please.
CASHIER: Certainly. Would you like to Go Small?
CASHIER: Yes, it’s our very healthy option which also saves the planet.
CASHIER: Great choice. So that’s a small burger at another 70p. Shall we take off the cheese? Only an extra 50p.
CUSTOMER: Cheese? Oh, all right.
CASHIER: Excellent. Actually we have a Go Small special on today whereby we can substitute the burger entirely for the tomato.
CUSTOMER: Substitute the tomato for the burger?
CASHIER: I thought you would, just another 97p. And would you like us to remove the salad?
CUSTOMER: I guess so.
CASHIER: Great choice. That’s an additional 65p. And would you also like us to hold those starchy buns?
CUSTOMER: I guess.
CASHIER: Excellent choice. That’s only another 85p. We can also make the meal super-healthy by serving small fires or cutting them out altogether. Shall we cut them out for you?
CUSTOMER: Oh, all right, no fries.
CASHIER: Great choice. That’s another £1.20. And perhaps we can top off your delicious meal with McDonald’s own tap water rather than a coke?
CUSTOMER: Might as well go the whole hog. So to speak.
CASHIER: Excellent decision. That’s another 90p. It’s a pleasure serving a discerning customer such as yourself. That’s £9.35, please. Is that cash ore card?
(CUSTOMER is served with a slice of tomato and a small paper cup of water.)
CASHIER: Enjoy. And have a nice day, Next!
(FX OFF: Cash register ‘kerching’)
Ref: BBC News Restaurants urged to serve us less food
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