Sinking under a barge of consumer complaints plus pressure from subsidised TV channels such as the BBC, the Advertising Watchdog has ruled that adverts that do not “tell the truth” will be banned from next month.
The new ruling covers hyperbole, exaggerated claims, misleading information and lies.
The food industry is expected to be hit the hardest with many fast food adverts being banned outright unless the companies agree to include warning information.
The original proposed warning read: “This product may make you and your children obese and reduce the likelihood of them ever getting laid other than through the use of copious amounts of alcohol which will render them even more unhealthy leaving the state to pick up the cost of looking after any progeny which may result from the encounter.”
However, this was later changed to “This product will make you fat.”
Other companies expected to be hit hard include furniture manufacturer DFS who will be prohibited from advertising a Sale for more than two weeks a year.
Adverts for tampons will also have to carry a disclaimer that if you couldn’t swim, play tennis, work or keep a smile on your face during your non-period days then wearing a tampon would not magically enable you to do these things. It will also have to make it clear that these are not specifically designed for men
A spokesperson for the Advertising Watchdog said: “We have to protect people from themselves. Everyone’s so goddamned gullible these days. Would you like a pasty?”
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